Make the most of your holiday property with Grace Darling Holidays

Local Landscape

With both local and national expertise and support, you'll get the best of both worlds

Here in the North East of England, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.

Our advice is free and without obligation, so call us today on: 01665 721332 or email  


Request an owner pack

What can we offer you?

On contacting Grace Darling Holidays we will arrange a meeting with you at your cottage. Alternatively we can send you our comprehensive owners pack which will give you a full guide to all of our services. As a Grace Darling Cottage owner you will enjoy the following services from us and we'll be on hand to answer any questions:

Your Property Bookings

  • A dedicated sales team, with over 40 years of experience in the industry

  • A sales office located in Seahouses, where holidaymakers can drop in to make a booking or where you can drop in for an update on your property

  • A 24 hour online booking service

  • A dedicated customer service line, available to customers during their stay

We Market Your Property

  • A shop front similar to an estate agent, displaying available cottages and promotions

  • Extensive marketing using our website, competitions, national media coverage, press releases, corporate incentives, email, e-newsletters and leaflet drops to our huge database

  • A dedicated web page with at least four large pictures of each cottage, a detailed description and booking calendar. A huge array of local and general information is available too.

Our Service Options

  • Bookings, Cleaning & Maintenance, Customer Care – We will manage bookings at a very competitive charge of 15% (Ex VAT) as an exclusive agent or 17.5% (Ex VAT) for co-bookers. This will cover our booking and marketing costs and will include online booking administration. The cleaning and maintenance costs are agreed with you on application. We will also allow you to take your own bookings on your cottage at no extra charge. We will keep you up to date with the bookings progress, sending out confirmation and payments on a regular basis.

  • Cleaning & Maintenance, Customer Care - In instances when clients want to find and administer their own bookings, we will provide the above service. Costs will be agreed on application.

Our response to Coronavirus (Covid-19)

From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.  

We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time. 

And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.  

Some quotes from our homeowners:

"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."

"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."

"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."


See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic. 

Enjoy the best of both worlds

Letting with Grace Darling Holidays provides you with the best of both worlds: truly local expertise coupled with national exposure

We have two offices in Northumberland and we’re also part of The Original Cottage Company - a large family of brands across England and Wales. 

Please watch our short Original Cottages video to learn more about the huge benefits of holiday letting with us.

Why choose Grace Darling Holidays?

Leading digital marketing expertise including advertising on over 30 extra websites.
Experienced & friendly local team plus a centralised team of specialist experts.


  • Leading digital marketing expertise through our website, and innovative activity such as 3D models for virtual reality property tours.
  • Advertising on over 30 additional websites like Airbnb, Snaptrip, Homeaway and our national agency, The Original Cottage Company.
  • Effective, targeted and exciting online and offline marketing activity.
  • High quality professional grade photography for each property (which is free of charge).
  • Over 3,000 social media audience on Facebook, Twitter and YouTube.


  • We’ll visit your property (for free) and let you know how much you could earn.
  • Competitive commission rates.
  • We pay you within 30 days of receiving payment (we don’t hold on to your money & make you wait until after a holiday takes place to give it to you).
  • You’ll benefit from a range of discounts on things like mattresses, welcome hampers and key boxes.


  • Experienced & friendly local team plus a centralised team of specialists.
  • Our holidaymakers come back year after year (which means more repeat customers for you).
  • Tailored property management services, arranged to suit you (we won’t try and sell you a package).
  • Two welcoming local offices.

Let's Talk Marketing

We love marketing almost as much as we love holiday properties... 

Our aim is to help you maximise the revenue potential of your holiday home. The primary objective of all our marketing activity is to bring you bookings – lots and lots of bookings!

We help maximise booking rates with our extensive and targeted marketing programme:

Online Marketing

Our website is the most important tool we have to promote the Grace Darling Holidays and our wonderful selection of properties. Our website is ‘responsive’ which means its appearance changes to best fit the device on which it is being viewed. We invest in ‘pay per click’ advertising to ensure that our position on Google is good and we work hard to ensure that we are always adding relevant information to our site, which creates a good user experience and also improves our ‘organic’ search engine performance. We also market all our properties on our group website,

Our social media audience is always growing as we actively seek to talk to our customers on a personal level to both build awareness of our brand and strengthen relationship we have with our customers.

Campaign Marketing

We regularly communicate with our customers with personalised, targeted emailing, featuring properties, events and special offers. In addition to this with our online blog, we give customers insider news and tips to make the most of Northumbria.

Advertising & PR

We place carefully timed advertisements in local press and selected national magazines and papers.

We work with PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.

Additional benefits for our homeowners

10% Original Cottages discount

As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.

With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.

Exclusive discounts from our partners

We love loyal customers. So, to say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.

Find out more by requesting an Owner Information Pack today.

How to join our family

If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.


Contact us

Call or send us an enquiry so we can arrange an informal chat with one of our knowledgeable team members.


Arrange to meet

We would love to visit your property, or arrange a video meeting and tour (whichever is more appropriate) with no-obligation on you at all.


Join our family & receive bookings

We arrange your property setup and once live we launch our marketing activity to secure bookings and generate you income.


Ready to learn more? Request our FREE Homeowner Letting Guide

We'd love to hear from you if you are thinking of letting your property. Our team here can answer any questions and advise you every step of the way. 

Northumberland and Scotland are major premier holiday destinations and tourist attractions in the UK so your holiday property can offer a good investment, provide a steady income to enable your cottage to become self financing.

We are looking for quality holiday cottages throughout Scotland and Northumberland and can offer owners competitive financial terms and a first class service from our team.

If you have any other question then please do not hesitate to get in touch.

Request a free owner pack

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