Make the most of your holiday property with Grace Darling Holidays
With both local and national expertise and support, you'll get the best of both worlds
Here in the North East of England, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.
Why choose Grace Darling Holidays?
Leading digital marketing expertise from a large local team working across the North East, supported by a dedicated national marketing team.
Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.
We list our properties on 17 of the biggest affiliate websites, plus 100's of smaller websites too - at no extra charge to our owners - including the following major brands:
It makes financial sense
We’ll visit your property - free of charge - to let you know how much you could earn.
Competitive commission rates, no sign-up or renewal fees (we only start making money when you do).
Attractive payment terms; regular monthly payments and easy to understand statements, plus protection from cancellations and damages.
We're customer service led
Knowledgeable & friendly local teams in Alnwick, plus a centralised team of national experts.
Our holidaymakers come back year after year (which means more repeat customers for you).
Tailored property management services, arranged to suit you (we won’t try and sell you a package).
Our response to Coronavirus (Covid-19)
From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time.
And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Some quotes from our homeowners:
"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."
"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."
"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."
See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic.
Marketing your holiday property
Our websites are 'fully responsive’ which means they change to best fit the device on which they are being viewed. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. We market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk
We pay to list your properties on a range of affiliate websites, both in the UK and elsewhere in the EU, casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.
We showcase holiday properties, special offers, local news and events through our social media accounts, and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.
Our sophisticated Customer Relationship Management software (CRM) gives us outstanding insights into customer demographics, booking behaviour, marketing preferences and interests. We regularly communicate with our customers with personalised, targeted emails. We feature properties, events and special offers, tailoring the content to suit each customers’ own unique preferences
We attend local shows so people can meet us and find out about our holiday properties. We have high quality show displays, branded giveaways and run a 'win a holiday' competition to build our customer base and attract new holidaymakers to our properties.
ADVERTISING & PR
We place carefully timed advertisements in local press and selected national magazines and papers. We work with PR specialists, journalists and high profile bloggers to gain our properties as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
Multiple relationships formed with national brands, for example Virgin Wines, John Lewis and Country Life Magazine
Our local offices, vehicle and sponsorships promote our brand and collection of holiday properties. We make the most of every opportunity to ensure holidaymakers, local businesses and visitors to events are directed to book our properties.
Maximising your income
Competitive commission, including a reduced introductory rate
Individually researched price bands and optimised calendar
Bespoke marketing showcasing your property's unique features
Tailored property management, only pay for the service you want
High repeat booking percentage builds your customer base year after year
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
Additional benefits for our homeowners
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. So, to say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
Find out more by requesting an Owner Information Pack today.
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.