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Privacy Policy

Grace Darling Holidays understands your privacy and is committed to how we deal with the information you supply us. We value and respect the privacy of each individual who visits our site www.gracedarlingholidays.co.uk and we will only collect personal data that is consistent with the law.

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a booking from www.gracedarlingholidays.co.uk (the “Site”).

 

Please read this Privacy Policy and ensure you understand how your personal data is collected and used when you make a purchase. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of the Site.

 

 

Personal Information We Collect

 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information” and collect information that is knowingly and voluntarily given.

 

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally when you make a booking or an enquiry through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including your credit card number, email address and phone number. We refer to this information as “Booking Information”.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Booking Information.

 

 

How We Use Your Personal Information

 

We use the Booking Information that we collect generally to fulfill any bookings placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use this Booking Information to:

Communicate with you, such as replying to emails.

Supplying you with emails that you have opted into which you can unsubscribe or opt-out of at any time.

Providing and managing your access to the Site.

Personalising and tailoring your experience on the Site.

Screen our bookings for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services – in particular your IP address.

 

We use the Device Information that we collect to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

 

Marketing

 

With only your permission and or/where permitted by law, we may also use your data for marketing purposes, which may include contacting you by email with information, news and offers on our products. We will not send you any unsolicited marketing or spam and will take steps to ensure that we protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
 

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.

 

Grace Darling Holidays has no responsibility for content supplied via links to third party websites including any links to property owners websites.

 

Any photography on our site, including that of children has been given the permission of the owner/parent or has been sourced from stock libraries.

 

 

 

Sharing Your Personal Information

 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use 24:7 Bookings/Chycor to power our online booking service. You can read more about how 24:7 Bookings/Chycor uses your Personal Information here: Chycor-GDPR.pdf



We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

 

We use a third party application on our website, to generate mailing lists. Information you submit to us when you sign up for our e-newsletter is transferred outside the EEA and stored on our third party mailing list provider’s servers which is Mailchimp. You can access their privacy policy here: https://mailchimp.com/legal/privacy/

 

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

 

Behavioural Advertising

 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

 

You can opt out of targeted advertising by using the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

 

 

Do Not Track

 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

 

Your Rights

The right to be informed about how we use and collect your personal data.

The right to access any personal data we hold about you.

The right to rectification to correct personal data we hold about you that is inaccurate.

The right to be forgotten and you to request that we delete any personal data held about you.

The right to restriction of processing of your personal data.

The right to data portability and requesting a copy of your personal data to re-use with third parties.

The right to object to us using your data for direct marketing and such purposes.

The rights with respect to automated individual decision-making and profiling.

 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

 

Data Retention

 

When you place a booking through the Site, we will maintain your booking information for our records unless and until you ask us to delete this information.

 

 

Changes

 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

 

Contact Us

 

For more information about our privacy practices or if you have questions please contact us by e-mail at info@gracedarlingholidays.co.uk